Who we are

The benchmark for premium triathlon gear

At BU-SPORT we are fueled by a passion for sport and excellence. Our team carefully selects the brands that represent the best on the market and we are always looking for new opportunities and partnerships.

From the starting blocks to the finish line, we position ourselves as the go-to hub for those looking for premium triathlon and related sports gear. Our journey began with a desire to celebrate and support the best emerging brands the world has to offer.

Whether you’re a runner looking for the perfect shoe to hit the pavement, a triathlete looking for gear that transforms as fluidly as you do, a swimmer looking for the latest innovations to glide through the water, or a cyclist demanding maximum comfort and aerodynamics, we’ve got you covered.

Join us in our commitment to bring the spirit of European craftsmanship to the global stage. With BU-SPORT, get ready to go further, push yourself further and surpass your limits. Welcome to your next level of performance.