Who we are

The one-stop shop for premium triathlon gear

At BU-SPORT, we are fueled by a passion for sports and excellence. Our team carefully selects brands that represent the best in the market and we are always looking for new opportunities and partnerships.

From the starting blocks to the finish line, we position ourselves as the go-to hub for those seeking premium triathlon and related sports gear. Our journey began with a desire to celebrate and support the best emerging brands the world has to offer

Whether you're a runner looking for the perfect shoe to tackle the asphalt, a triathlete looking for equipment that transforms as fluidly as you do, a swimmer looking for the latest innovations to glide through the water, or a cyclist demanding maximum comfort and aerodynamics, we have something for you.

Join us in our efforts to bring the spirit of European craftsmanship to the global stage. With BU-SPORT, get ready to go farther, push yourself further, and push your limits. Welcome to your next level of performance.